Gigi as Vice President of Design and Creatives/Creative Director, North American for Sotheby's, Gigi Spearheaded the development and implementation of a comprehensive branding strategy that was implemented in North America, Asia and Europe.
- Brand positioning
- Corporate ID system
- Standards & guidelines
- Advertising catalogues
- Direct Marketing
- Exhibit design
Among the major initiatives completed during her tenure at Sothey's was the grand re-opening of the New York office in 2000 and the redesign of Sotheby's worldwide catalogue which essence changed the way jewelry is photographed for auction house.
For the newly expanded New York headquarters, Gigi oversaw all directional signage and implemented a custom three-screen multi-media display system for the entrance lobby.
Champion International Corporation, distinction of design concept.