Sotheby's

As Vice President of Design and Creatives/Creative Director, North American for Sotheby's, Gigi Spearheaded the development and implementation of a comprehensive branding strategy that was implemented in North America, Asia and Europe. 

Brand positioning  • Corporate ID system • Standards & guidelines • Advertising catalogues • Direct Marketing • Exhibit design 

Gigi as Vice President of Design and Creatives/Creative Director, North American for Sotheby's, Gigi Spearheaded the development and implementation of a comprehensive branding strategy that was implemented in North America, Asia and Europe. 
Among the major initiatives completed during her tenure at Sothey's was the grand re-opening of the New York office in 2000 and the redesign of Sotheby's worldwide catalogue which essence changed the way jewelry is photographed for auction house.
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For the newly expanded New York headquarters, Gigi oversaw all directional signage and implemented a custom three-screen multi-media display system for the entrance lobby.
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Champion International Corporation, distinction of design concept.  
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